Welcome to the first of an ongoing series of articles about albums for the professional photographer. In this article we will examine the album as a professional value added product. Not just being a material object, the album is another way for your client to have an emotional re-connection to his or her event or moment. Sure, photos will be framed and hung on the wall and there may be a DVD; but unlike these, the album is a treasure to be viewed at one’s own pace. The experience will be an amazing and visceral time. The reason for this impact is that an album is an emotional, artistic and unique platform for photo presentation. It will become a family treasure, a keepsake allowing your client the ability to relive the moment in a stylish and personal way. Most importantly, your client has the ability to bring it anywhere he or she goes. This is what we call mobile marketing.

These are your images that your client will be showing off to everyone she or he knows. With your studio logo and contact info placed strategically into the design on the last page, your work will receive attention and be known as yours by your client’s family, friends and acquaintances. This is a key feature and benefit of adding an album to any package or making it a hot item that your client cannot ignore. An album also allows all kinds of different marketing purposes by getting it to your vendors and by displaying it in the studio so it will highlight and showcase your business and your best images. Beyond marketing purposes, an album is another avenue for studio branding. With an album, you get another chance to show off your style to your potential and current clients. So by adding an album to your current package you are increasing the importance to your package and increasing your earning potential. By offering an album, in a package or a la carte, you are offering another product that helps you, as a professional photographer, stand above all the amateurs and prosumers trying to undercut your business. This is especially true when you offer an album product from a professional album company like Forbeyon.

Through product differentiation, an album is an exciting and unique value added product that allows your client another way to view his or her pictures and reconnect with his or her event or moment. The album is also a professional product that increases your earning potential, differentiates you from the prosumer market, heightens your studio branding, lets you stand out from the other photographers and can be your strongest marketing tool. See your studio take off in this changing economy by adding this wonderful product into your product and service lineup. Next time we will be talking about image selection and how it relates back to the album as a professional value added product.

Jay Michael Stevens
Forbeyon's Customer Care Manager
Forbeyon is the photographer's sole album destination
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