Lucky you. You’ve received an inquiry about your wedding photography services. Nice!
You immediately reply back via email… only to be greeted by the sound of crickets. A day later you reply again, and still nothing. One more time? Sure. Why not.
At some point though, you’re going to draw the line and give up on that lead. You walk away scratching your head wondering where you went wrong.
But wait! Don’t through that lead away. Why not refer the lead to your friends? You do have friends in your area that shoot wedding also don’t you? Why not refer that lead to your friends? They may have better luck, and refer you back in turn.
Aric C. Hoek BFA, CPP, AuthorPPBF Administrator
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How do you suggest referring them on? As in contacting the lead and suggesting that if they don’t feel that you are a good fit they should contact x, y & z photographer? Or by sending their contact info along to your photographer friends?
The first is a great idea. The second, not as much. If I was a client, I would be upset if you shared my contact information without my approval. You should always ask first before handing that out, in my opinion.
One thing you can do is to apologize and say you are now booked on that particular date. Please allow me to refer you to some photographers I highly recommend.