The Pro Photo Business Forum

A man is standing in a hole.  The hole is 50’ deep and 50’ wide.  He stands at the bottom, alone, scanning the top edge for movement.  Suddenly, he sees someone standing on the edge.

The man in the hole yells to the man on the edge.  “Jump in” the man yells.  “I can solve your problem”.

The man in the hole must use language to persuade the fearful individual to jump in.  Trust must be established in a very short time.

This then is the way of business for many.  Advertising is used to bring people to the edge, and the business owner tries to get the people he/she has attracted to “jump in”.

Now lets take another look at how this can play out.

A man is standing in a hole, and on the edge approaches an individual who has heard the call of the business owner, but something is different this time.  On the top edge of the hole, the visitor finds a ramp spiraling gradually and gently to the bottom of the hole to the expert waiting at the bottom.

As the visitor begins their journey into the hole, they encounter one delight after another.  Each delight communicates that the waiting expert understands their plight, and that help lies ahead.  Each new delight is free with no risk, and the visitor travels further, until the end of the ramp is near, at which point the visitor may choose to proceed further.

If the visitor has found their pain lessened during their journey, then they are likely to make a trade.

Welcome to the Pro Photo Business Forum.  This site is designed to help amateur portrait photographers transition into professional photographers.  During your visit, make sure to read the articles in our blog.  You will also want to download a free Podcast of our last FREE Teleseminar.  Make sure to sign up to be notified when our next free teleseminar is about to begin.

Additional delights await those that choose to continue on their journey with us.

My name is Aric Hoek, and I am the Administrator and Creator of the Pro Photo Business Forum.  How can I be of service?

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