Are you thinking about building your first photography studio? One of the things that should be running through your head is how much it will cost you to keep the studio open every month, and additionally will the figure you come up with be less than what you make each month.
It’s a tough question to answer as you have no idea how much money you will be making once your studio doors open. So, I would like to offer a different way for you to think.
Break things down into 16x20s. Here at Solaris Studios, we sell our 16x20s for $500. Knowing this, we ask ourselves how many 16×20 portraits do we need to sell each month to achieve our goals.
By thinking this way I find it keeps everything in perspective and much more manageable. Our rent in our current location is $1500, or three 16x20s.
Knowing this, I make sure that all the wedding packages we sell come with a bridal and engagement session giving us at least two chances to sell each client a 16×20 portrait.
What new camera would you like to purchase? How many 16x20s will you have to sell to achieve the camera? How can you sell that many 16×20 portraits within one month?
Think in 16x20s.
Aric C. Hoek BFA, CPP, AuthorPPBF Administrator
Subscribe to the PPBF Podcast!
Join The Pro Photo Business Forum
Educational eBooks by Aric
Houston Wedding Photographer, Aric Hoek
Loading ...
Leave a Comment