The Pro Photo Business Forum

As a wedding photographer, I like to have what I call wow products to show my potential clients when they come into the studio for a consultation.

When a potential client visits my show room, everything is in its place. Things look, smell and feel right. The stage is set for a presentation.

At the end of the presentation, I present my clients with my wow products, the first of which is Honeymoon Photography. In order to make the presentation of this wow product more memorable, this product is displayed in some of the most unique wedding albums I can find.

By presenting the product in this manner I accomplish many different goals.

1. When the prospect leaves they are sure to remember my studio and their experience.
2. The most important accomplishment is the fact that I have given myself an opportunity to sell my largest product. You can’t sell it if you don’t show it.
3. Even if the client doesn’t invest in the option for honeymoon photography, they still know that there is an upper level of wedding albums available to them.
4. A higher end of wedding albums makes the rest of my wedding albums look that much more affordable.

Wow products are so important when you a wedding photographer. It’s coming up with the idea of what those wow products should be that is so difficult.