For many wedding photographers, selling parent albums can be a difficult task. Most customers today are satisfied with an online gallery and a DVD of their wedding day images. This makes the sale of a wedding album a luxury product on top of another luxury product. The sale of a parent album is then a sale of a luxury product, on top of a luxury product, on top of a luxury product.
As a wedding photographer, one of your jobs in selling your services is to continually suggest the sale of your products until you hear the word no. More often than not, the offering of a parent album is where you will hit the “No” barrier.
Appeal to the couple. Suggest that the purchase of a parent album for both sets of parents would be a great way to say, “Thanks for everything.” Offer the sale of the second parent album at a slight discount from the first.
Wedding photographers that have a physical sales room have an advantage. When the wedding is over and you have processed the client’s images, offer to show the results as a slide show at your studio, making sure to have both sets of parents attend. Have sample parent albums in clear view next to the slide show and sitting in front of the parents as they sit to view the slide show.
Making sure to acquire the physical and email addresses for both sets of parents at the time your clients reserve your services is essential to selling parent albums. If your clients have purchased an online gallery of their wedding day images, make sure to include a time sensitive discount for the purchase of a parent album when emailing the password to access their private online gallery. More than likely you will fail to make the sale if you email this time sensitive discount to the couple and not to the parents directly. Do not give up. Deliver the time sensitive discount again when mailing the parent DVDs directly to the parents.
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